There’s a long and short version of this. Short, we recreated DJ Khaled iconic sneaker closet and listed it on Airbnb for 2 night. Long Story? I was originally brought into this to field some questions about sneaker culture and lend some insights. Airbnb had never tapped into a niche market before and it was useful having an expert involved. As the project went from concept to reality, I was brought in as Weber Shandwick’s creative project lead and got to work with 5 other agencies to bring this to life. This is the funnest project I’ve ever worked on.
We want an earned media play during the playoffs. The only constraints? It has to be progressively high stakes, laddering up to the Super Bowl (or “The Big Game” if you can’t afford to say that 😂) and NO free beer. Our #BringHometheBudweiser campaign did really well, we want the same thing, but not as obvious.
For this project we highlight how popular southern chefs use Hellmann’s to put their own twist on popular Southern Dishes in their restaurants.
Sharing sucks. So when Dollar Shave Club found out that nearly one in four women have used someone else’s razor to shave, we HAD to do something. As part of the “Borrowed for a Reason” campaign, we cooked up this Relationship Saver Kit to…save relationships. We packed it full of things often borrowed but never returned, and sent it to influencers with this beautifully crafted note by yours truly.
How do you introduce one of the most iconic cars of all time? You take it on the track and show how much better it’s gotten over time.
My main account at Trade School. Daily life consists of making toilets, drills and shelves sound sexy. But not too sexy.
Part of the organic campaign mentioned above. Sometimes we all just need help getting the most out of our closets. Your can just feel the zen already.
I get it. You’re looking to try something new in the living room, but don’t wanna break the bank. Check out these Shiplap looks and get inspired. This campaign ran on Facebook, Instagram and was featured on Good Morning America.
