BUD LIGHT Superbowl xlii 〰️

This was originally supposed to be an earned media play during the playoffs.

Our only constraints? It has to be progressively high stakes, laddering up to the Super Bowl (or “The Big Game” if you can’t afford to say that 😂) and NO free beer.

But, after the World Cup #BringHometheBud campaign did so well, we pivoted to build off that momentum. End result? Free beer for the Super Bowl winning city, cameos from NFL legends, and heartwarming content from mother of the first 2 brothers to play against each other in the Super Bowl—who also became the first mom signed to Bud Light.

My guess is the Philly videos are the same place they send the shirts for the losing team 😂😂.