Airbnb X Khaby Lame 〰️

This project was part of Airbnb’s Icons launch, a category of stays hosted by the biggest names in music, tv, social media, sports, and more. We were tasked with delivering social media assets for each respective campaign, with this one starring the biggest Tiktoker in world. Khaby Lame. A few partners helped bring this to life (Xbox, Fortnite and of course Khaby) and ultimately we made 2 videos (there’s a secret third one 🤫) that went on Instagram, TikTok and Twitter and garnered over 10 million views across all 3 platforms. Not too shabby.

 

The Brief: Let the people know they can play Fortnite with Khaby Lame at his Airbnb. Make it dope.

How would the world's biggest social media star prepare his Airbnb for a gaming experience with lucky guests?