Airbnb X DJ Khaled 〰️

I started off on this project as a sneaker consultant. My lifelong obsession, finally paying dividends in the real world (take that mom).

As this project went from “This would be cool” to “Oh, we’re doing this, I ended up as a creative lead on Weber Shandwick’s behalf (This was a huge collaborative undertaking between 4 agencies and 3 different brands). I got to write scripts for DJ Khaled, curate some of the most exclusive sneakers in the world AND I got some free shoes for my usefulness. Truly a Sneakerhead’s dream project.